Pipeline Signals feeds every pipeline stage — qualified, booked, closed-won with revenue — back to Meta & Google, so the algorithms chase customers instead of junk leads.
Installs from the HighLevel App Marketplace · 15-minute setup · 14-day free trial
The problem
HighLevel only captures ad click IDs on its own funnels. Embedded forms on WordPress, custom landing pages, Zapier or API-created contacts — all arrive as “Direct”, and the trail is gone forever.
Meta and Google only see the form fill. They can’t tell the £5,000 customer from the tire-kicker — so they cheerfully deliver more tire-kickers at a better CPL.
When the report says “source: unknown” for half the pipeline, the agency can’t prove the ads work — and unproven retainers churn.
How it works
One tiny script (2KB) remembers fbclid, gclid, ttclid + UTMs on any page — including embedded and external forms HighLevel can’t track — and stamps them onto the contact automatically.
“Qualified → Lead”, “Closed Won → Purchase with deal value.” Dropdowns, not developer time. Deduplication, retries and Meta’s 7-day rules handled for you.
Every stage change fires a server-side conversion to Meta CAPI & Google — matched by click ID, with the deal value attached. Your targeting improves with every deal you close.
Why Pipeline Signals
Click IDs survive embedded forms, external landing pages and API-created contacts. Includes TikTok’s ttclid, which HighLevel can’t capture natively at all.
Closed-won events carry the real deal value, unlocking Meta and Google value optimization — not just “more conversions”, but more revenue.
Event deduplication, Meta’s 7-day window, Google’s click-ID expiry, retries with backoff, consent and LDU flags — engineered in, so setups don’t silently rot.
See exactly what percentage of events delivered and matched, per client. When something breaks upstream, you know before the client does.
“Your £3k spend produced £42k in closed deals.” A client-facing report under your agency’s brand — the retention slide that renews retainers. (Rolling out.)
Per sub-account pricing through the HighLevel marketplace. Mark it up to your clients — most agencies turn Pipeline Signals into a profit line, not a cost.
Pricing
For agencies enabling their first clients.
Billed through the HighLevel marketplace.
Unlimited sub-accounts. Built for 10+ client rosters.
Resell to clients at your own price — you keep the margin.
FAQ
It has a workflow action — but it only fires with data HighLevel captured, which excludes embedded forms, external pages and API-created contacts. It also leaves dedup, click-ID expiry and match-key priority to you. Pipeline Signals captures everywhere, sends automatically on stage changes, and shows you the match quality — no workflow spaghetti.
Install from the HighLevel marketplace, paste your Meta Conversions API token (we validate it live and show you exactly where to find it), add one script line to your landing pages, and map your pipeline stages. Around 15 minutes per client.
We act as your data processor: identifiers are SHA-256 hashed before they leave our systems, we never store raw emails or phone numbers, and consent + US state Limited Data Use flags are carried on every event. DPA available.
Meta is first. Google offline conversions (via the new Data Manager API) is in progress and free for early-access agencies at launch; TikTok Events API follows. The script already captures gclid and ttclid today, so your history is ready the day they switch on.
Early-access agencies get white-glove setup on us, direct input on the roadmap, and founder pricing locked for life.
Claim a founding spot