Pipeline Signals feeds every pipeline stage — qualified, booked, closed-won with revenue — back to Meta, Google & TikTok, so the algorithms chase customers instead of junk leads. Even when the lead phones instead of filling the form.
Installs from the HighLevel App Marketplace · 5-minute setup · 14-day free trial
The problem
HighLevel only captures ad click IDs on its own funnels. Embedded forms on WordPress, custom landing pages, Zapier or API-created contacts — all arrive as “Direct”, and the trail is gone forever.
Meta and Google only see the form fill. They can’t tell the $5,000 customer from the tire-kicker — so they cheerfully deliver more tire-kickers at a better CPL.
When the report says “source: unknown” for half the pipeline, the agency can’t prove the ads work — and unproven retainers churn.
How it works
One tiny script (~3KB) remembers fbclid, gclid, ttclid + UTMs on any page — including embedded and external forms HighLevel can’t track — and stamps them onto the contact automatically.
“Qualified → Lead”, “Closed Won → Purchase with deal value.” Dropdowns, not developer time. Deduplication, retries and Meta’s 7-day rules handled for you.
Every stage change fires a server-side conversion to Meta CAPI & Google — matched by click ID, with the deal value attached. Your targeting improves with every deal you close.
Why Pipeline Signals
Click IDs survive embedded forms, external pages, Meta Lead Ads, and contacts created by Zapier, Make or any API — recovered automatically by privacy-hashed email matching. Includes TikTok’s ttclid, which HighLevel can’t capture natively at all.
Closed-won events carry the real deal value, unlocking Meta and Google value optimization — not just “more conversions”, but more revenue.
Event deduplication, Meta’s 7-day window, Google’s click-ID expiry, retries with backoff, consent and LDU flags — engineered in, so setups don’t silently rot.
See exactly what percentage of events delivered and matched, per client. When something breaks upstream, you know before the client does.
“Your $3k spend produced $42k in closed deals.” A client-facing report under your agency’s brand — the retention slide that renews retainers. See a live example →
Per sub-account pricing through the HighLevel marketplace. Mark it up to your clients — most agencies turn Pipeline Signals into a profit line, not a cost.
Med spas and home services live on inbound calls — leads that never touch a form. We match calls back to the ad-click session that preceded them, and never guess when we can’t be sure.
Contacts created by automations normally lose their click IDs forever. Ours get them back — hashed-email matching reunites every contact with its click history, no field mapping required.
Pricing
For agencies enabling their first clients.
Billed through the HighLevel marketplace.
Volume pricing and white-glove onboarding for bigger client rosters.
Resell to clients at your own price — you keep the margin.
FAQ
It has a workflow action — but it only fires with data HighLevel captured, which excludes embedded forms, external pages and API-created contacts. It also leaves dedup, click-ID expiry and match-key priority to you. Pipeline Signals captures everywhere, sends automatically on stage changes, and shows you the match quality — no workflow spaghetti.
Install from the HighLevel marketplace, connect Meta and Google with one click each (sign in, approve, pick the account — no tokens to hunt down), add one script line to your landing pages, and map your pipeline stages. About five minutes per client — the app’s Install tab walks you through it.
We act as your data processor: identifiers are SHA-256 hashed before they leave our systems, we never store raw emails or phone numbers, and consent + US state Limited Data Use flags are carried on every event. DPA available.
Meta and Google are both live today — one-click connections, approved by each platform’s own review. TikTok is next on the roadmap: the script already captures ttclid, so your click history back-fills from day one the moment it ships, free for existing customers.
That’s our favourite trick. The capture script notices ad-click visitors on your site; when a call comes in while exactly one ad visitor was browsing, the caller inherits that click’s full attribution — and reports to the ad platform like any form lead. When we can’t be certain, we don’t guess: the call still reports with the caller’s hashed phone number as the match key.
Install in one click, connect Meta & Google in two more, and your pipeline starts reporting back. 14 days free — cancel from the marketplace any time.
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